LogicPrep’s Founder & CEO Lindsay Tanne, was recently featured in Forbes sharing how to be persuasive in business:
Leverage Solid Storytelling
“In my experience, persuasion and storytelling go hand in hand. I’ve observed that people are not as easily persuaded by facts as they are by emotions, and few things evoke emotion more effectively than narrative. For example, when selling, sharing the origin story of your company can be a powerful tool. Additionally, offering the specific anecdotal wins of past clients is often more persuasive than citing any particular statistics that illustrate your company’s successes. Storytelling, at its core, is about connection. So, ask questions of those you’re speaking with and actively listen while sharing your own story too—you may be surprised by the unexpected moments of persuasion that are evoked.”
-Lindsay Tanne, LogicPrep
LogicPrep team members are frequent contributors and featured experts in Forbes, The Huffington Post, CNBC, and more. To view more articles from the LogicPrep team, click here.