Director of Public Relations
LogicPrep, the premier educational consulting firm, is seeking a Director of Public Relations to develop PR plans and secure media placements for the company and the company’s leadership team. We’re looking for a dedicated public relations professional who can continue to bring national exposure to our advisors and the LogicPrep brand.
Who We Are
LogicPrep Education is an innovative company with a unique approach to academic support and preparation. With an expanding international presence, strong connections to our local communities, and inventive proprietary technologies, we guide our students and their families in both results-proven and creative new ways. Our offerings include standardized test preparation (SAT/ACT, SAT Subject Tests, TOEFL, AP exams, and SSAT/ISEE), school support, organization and study habit development, and college advising. By supporting the development of the whole person, we teach and coach our students to be the best versions of themselves.
Job Responsibilities
Pitching national and local New York and Miami media outlets
Securing national and local New York and Miami media placements
Crafting talking points for interviews
Creating original and innovative pitches to secure national online, print, and broadcast placements
Accompanying our team to local NYC interviews, tapings, etc. if appropriate
Manage PR agencies and influencer wranglers in local markets
Manage and support press for instructors and attend photo shoots/interviews
Ensure all aspects of the brand are publicized in the correct environment on a constant basis
Develop and foster key relationships with media, influencers, publicists and VIPs on behalf of the brand
Create strategies and build buzz around brand extensions, partnerships and collaborations
Maintain press lists and update collateral
Understanding education trends and dynamics in the market
Requirements:
Bachelor’s degree in public relations, marketing, communications, or other related field
3-5 years of experience pitching and securing national media placements
A deep network of national media and industry relationships
Demonstrated knowledge of the education industry
Experience with luxury brand representation
Excellent pitcher and capable of securing robust media placements
A solid understanding of the media landscape and what types of stories will resonate in order to generate coverage and build positive brand awareness
Experience managing and preparing talent for interviews and speaking engagements
Proven success in building brand positioning for high-profile companies
Exceptional writing ability, both business and creative
We’re looking for someone great to join our team. If you think you’ve got what it takes, let us know! To apply, please email a resume and a cover letter with compensation requirements to hiring@logicprep.com.