In The News

3 Words You Should Be Using Instead of 'Pitch' in Your Next Presentation

3 Words You Should Be Using Instead of 'Pitch' in Your Next Presentation

The application process is a chance to sell yourself. The issue, it seems, isn't the process; rather, it's the word. So, if we're not actually pitching, what are we doing? As an applicant to a university or job or as a company seeking new business, if we ban the word "pitch," what words do we use instead?

Behind the Scenes: Three Ways to Cultivate the Power Of 'Thank You' at the Office

Behind the Scenes: Three Ways to Cultivate the Power Of 'Thank You' at the Office

In a fast-paced work environment, it’s easy for gratitude to get lost in the momentum of the daily grind. Not only is it an essential courtesy, but taking the time to write, say or even act out a “thank you” also has tremendous professional and psychological benefits for you and your business!

Behind the Scenes: Show, Don't Tell

Behind the Scenes: Show, Don't Tell

"Show, don't tell." It's one of the tenets of good writing -- avoid "I" statements; encourage the reader to draw inferences; tell a story. Lindsay shares how to share, rather than tell, when branding your business.

Behind the Scenes: What You Can Learn From College Admissions When Hiring For Your Startup

Behind the Scenes: What You Can Learn From College Admissions When Hiring For Your Startup

Yes, the college admissions process is far from a perfect system, but Lindsay finds that it has taught her a lot about how to staff a start up. Between weighing risks and rewards, making projections for the future, and relying on data and instinct as guides — the parallels don’t stop there!

Behind the Scenes: The LogicPrep Brand

Behind the Scenes: The LogicPrep Brand

The right vibe inspires staff and clients to bring their A-game, and since our company, LogicPrep, specializes in preparing high school students for college, A’s are of paramount importance.  Jesse shares his thoughts on how to strengthen your company’s brand.

What College Tours Can Teach Us About Sales

What College Tours Can Teach Us About Sales

Higher education certainly has a lot to teach us, and sometimes not in the ways we’d expect. Lindsay speaks to how touring colleges gives students one of their first, real world business lessons in marketing and sales.

Behind the Scenes: Summer Interns

Behind the Scenes: Summer Interns

Beyond the ACT and SAT, what sets a student apart? Lindsay thinks the answer might surprise you: it’s work, work of any kind (and not just homework). Babysitting, waitressing, ice cream scraping…all work works — find out why!

How College Students Can Cultivate Their Entrepreneurship Skills

How College Students Can Cultivate Their Entrepreneurship Skills

While it’s easy to lament the increasingly competitive academic landscape, as any entrepreneur will tell you, anything worthwhile is difficult. Lindsay shares how you can cultivate your future entrepreneur, both in the college you choose and the choices you make once graduation day has long passed.

Learn to Tell Stories Like a Pro

Learn to Tell Stories Like a Pro

For prospective business majors, the ability to tell stories is essential. Lindsay shares some tips on how to harness the power of storytelling and the strength of a compelling narrative in order to become a successful entrepreneur.