Ali's passion for guiding students through the college admissions process began when she was an undergraduate at Northwestern University, where she served as a Tour Guide and Senior Admission Counselor. After earning her degree in Communication Studies and Business Institutions, Ali gained experience in the corporate world before returning to Northwestern as an Assistant Director of Admission. In this role, she evaluated thousands of freshman and transfer applications and led a team of admission counselors, spearheading strategic enrollment initiatives.

Ali has leveraged that experience as a college counselor, offering comprehensive guidance to students throughout their high school years. She has also volunteered with several nonprofit organizations in the Chicagoland area, where she supported first-generation and low-income students apply to college and scholarship programs.

In addition to her admissions expertise, Ali has a strong background in marketing, digital and business strategy, having served as Chief Customer Officer and Director of Brand & Digital Strategy for several startups over the past five years.

Outside of her professional life, Ali enjoys spending time with her two young daughters, two dogs, and husband. She loves trying new sports and outdoor activities, as well as exploring new restaurants and destinations with her family.